How are Intuit and ADP using Generative AI to revolutionize payroll, accounting, and HR?

Intuit is revolutionizing the user experience by building a product-centric, "done-for-you" ecosystem powered by Generative AI. Its core strategy is to "Deliver an AI-Driven Expert Platform" by creating its own specialized "Financial Large Language Models." These models are designed to understand the unique language of finance and tax, allowing Intuit to automate manual tasks like data entry and reconciliation across its products. The ultimate goal is to "Revolutionize Speed to Benefit," where the software becomes so intelligent and predictive that it manages a user's financial life with minimal input, delivering personalized insights and a truly frictionless experience.

In contrast, ADP uses Generative AI to augment its service-centric, expert-led approach to Human Capital Management (HCM). Their key initiative, ADP Assist, is a cross-platform GenAI solution that enhances their existing strength in "Data-Driven Innovation." Rather than fully replacing tasks, ADP's AI provides proactive insights and simplifies complex processes for both clients and ADP's own HR specialists. The strategy is to "Drive Innovation in HCM" by making their platform "easy, smart, and human," effectively empowering their experts to deliver a faster, more accurate, and more insightful service to businesses of all sizes, from payroll and talent management to compliance.