Mastercard Incorporated Strategy Analysis

Increase the number of acceptance locations and digital access points worldwide to facilitate greater consumer payment volume, focusing on cash displacement and opening up closed-loop and domestic networks.

Improve digital payment experiences by offering comprehensive digital functionality, such as Digital First, and streamlining online checkout to drive increased approval, spend, and activation rates.

Upgrade the card switch to meet evolving needs, enabling tokenization of credentials, identities, assets, and data, and facilitating secure exchange between counterparties.

Expand consumer bill payment solutions to provide a seamless and secure way for consumers and small businesses to pay their billers, offering flexibility and benefits to consumers, financial institutions, and billers.

Expand the distribution of point-of-sale offerings across financial institutions, new geographies, new channels, and small businesses to accelerate the secular shift in commercial point-of-sale purchases.

Integrate payments into widely used platforms and workflows to capture commercial invoiced payments, simplifying workflows, releasing working capital, and improving data reconciliation.

Expand money movement across the global network of financial institution partners by utilizing Mastercard Move to scale use cases across senders and receiving consumers, both domestic and cross-border.

Increase the adoption of Virtual Card Numbers (VCN) by integrating the VCN solution into third-party technology platforms and offering suppliers Mastercard Receivables Manager.

Incorporate threat intelligence capabilities from Recorded Future into identity, fraud prevention, real-time decisioning, and cybersecurity services to enhance security solutions.

Leverage AI to help businesses provide personalized digital experiences for their customers, delivering product recommendations, offers, and content across digital channels.

Extend processing capabilities in the payments value chain by providing customers with a complete processing solution and enabling quick deployment of payments portfolios across banking channels.

Expand the open banking platform to enable data providers and third parties to reliably access, securely transmit, and confidently manage consumer and small business data to improve the customer experience.

Enhance fraud detection rates by leveraging generative AI techniques to produce additional data points to help assess the validity of a transaction.

Continuously recruit talent by leveraging the strength of the brand and utilizing a variety of sources, channels, and initiatives to support growth across sectors, markets, and emerging industries.

Prioritize and expand well-being offerings for employees, including access to mental, physical, and financial health resources, additional paid time off for dependent care, and support for family planning.

Customize global inclusion strategies by region, ensuring that local leadership implements and executes strategies that reflect the viewpoints of appropriate stakeholders and consider cultural nuances.

Maintain a culture of high ethical business practices and compliance standards, grounded in honesty, decency, trust, and personal accountability, driven by 'tone at the top' and reinforced with regular training.

Practice robust data and AI governance aimed at ensuring that we have the right controls and oversight over the use of our data and technology.

Practice collecting and retaining only the personal information that is needed for a given product or service, and limiting the amount and type of personal information shared with third parties.

Utilize data sets and analytics capabilities to create innovative solutions to societal challenges, benefit society, and promote inclusive financial, social, climate, health, and education growth.

Implement governance and processes to help test and mitigate for bias when we use advanced analytics, including Al and machine learning, to create fair and inclusive solutions.

Standardize and simplify how we connect with customers to provide them with the tools to manage and expand their Mastercard relationship.

Deploy our cloud-native technology infrastructure to adapt to evolving market conditions and further enhance speed, resiliency, and scalability.

Enhance payment rails and expand them across payments and services, including providing seamless customer adoption across new services and solutions.

Improve the speed in which we deliver for our customers through a combination of tools and customer-centric practices.

Determine that each new customer meets the necessary prerequisites to use and contribute to our network by defining clear ecosystem roles and responsibilities for their operations.

Define the technical, operational, and financial standards that all network participants are required to uphold.

Establish central principles, including safeguarding consumer protections and integrity, so participants feel confident to transact on the network.

Set performance standards to support ecosystem optimization and growth and use proactive monitoring designed to both ensure participant adherence to operating standards and protect the integrity of the ecosystem.

Operate a framework to address disputes between our network participants.