How are P&G, Coca-Cola, and PepsiCo using AI and data analytics to personalize marketing and drive product innovation?

P&G, Coca-Cola, and PepsiCo are all leveraging AI and data analytics to shift from mass marketing to personalized consumer engagement and to accelerate innovation. Procter & Gamble explicitly aims to Develop AI-Powered Consumer Insights to personalize product offerings and marketing messages, linking this capability directly to its "Constructive Disruption" agenda. Coca-Cola has a dedicated pillar to "Digitalize the Coca-Cola System," which includes using AI-Powered Marketing Analytics to increase campaign effectiveness and developing personalized consumer experiences through targeted promotions. Likewise, PepsiCo seeks to "Modernize the company" by using data to gain a competitive advantage, aiming to improve everything from store-level execution to the speed of innovation.

Although their goals are similar, the strategic application of AI and data differs based on their unique business models. P&G's use of AI is tightly focused on achieving "Irresistible Superiority" by using deep insights to perfect its products and messaging for specific consumer needs. Coca-Cola's strategy emphasizes digitalizing its entire sales ecosystem, including developing Digital Tools for Retail Customers, reflecting the importance of its franchise and bottling partner network. PepsiCo's approach is necessarily broad, using data to manage the immense complexity of its food and beverage empire, from improving supply chain efficiency to empowering frontline decision-making across its diverse portfolio.